Webster Financial : Bank Names New SVP of Brand, Affinity, and Community Affairs

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Webster Bank Names New SVP of Brand, Affinity, and Community Affairs

WATERBURY, CONN., January 11, 2017 - Webster Bank has named Rachel Mahoney as senior vice president and director of brand, affinity, and community affairs. She reports to Chief Marketing Officer Dawn C. Morris.

Mahoney has 15 years of experience leading national consumer brands in both agency and client-side environments, developing and executing integrated marketing campaigns across various industries.

She joins Webster from Priceline.com, where she ran brand marketing, overseeing strategy, creative, media, communications, and content for one of the country's strongest e-commerce brands and fastest growing businesses.

"In addition to driving the evolution of the award-winning Priceline brand, Rachel was instrumental in the effort to bring deeper analytics to better connect offline and online marketing," Morris said. "She brings with her extensive expertise in branding, strategic planning, consumer research, and creative development and analysis. Augmenting our new digital roadmap with this expertise is the key to truly unlocking the power of the Webster brand to drive results."

Before Priceline, Mahoney spent a decade in highly decorated agencies in Boston and New York, most recently leading strategy and integration for strong national brands like Wendy's and HomeGoods at KBS.

A resident of Southington, Connecticut, Mahoney is a graduate of Boston University.

Webster Bank is a leading regional bank living up to consumers, businesses, and the community since 1935.

About Webster Webster Financial Corporation is the holding company for Webster Bank, National Association. With $25.6 billion in assets, Webster provides business and consumer banking, mortgage, financial planning, trust, and investment services through 175 banking centers and 350 ATMs. Webster also provides telephone banking, mobile banking, and Internet banking. Webster Bank owns the asset-based lending firm Webster Business Credit Corporation; the equipment finance firm Webster Capital Finance Corporation; and HSA Bank, a division of Webster Bank, which provides health savings account trustee and administrative services. Webster Bank is a member of the FDIC and an equal housing lender. For more information about Webster, including past press releases and the latest annual report, visit the Webster website at www.websterbank.com.