Soudah Development and Warner Bros. Discovery International (WBD) signed a one-year partnership agreement to promote and celebrate the distinctive nature, culture, and heritage of Soudah and parts of Rijal Almaa, a region situated in southwest Saudi Arabia. This collaboration will focus on raising awareness of Soudah Peaks ?

an upcoming luxury mountain tourism destination set 3,015 meters above sea level, on the highest peak in Saudi Arabia ? and showcase its unparalleled beauty and diversity to a global audience The partnership agreement entails the production of three short-form documentaries that will highlight Soudah's natural landscapes, cultural heritage, ancestral traditions, architectural aesthetics, local community and its wide range of unparalleled offerings including historical sites and monuments. These short forms will be airing this summer across Europe, US, Middle East, Africa, and India on WBD's TV channels Discovery Channel, Travel Channel and Eurosport 1 and 2. Additionally, the short forms will air on digital across Discovery YouTube channel, on VOX MEDIA's social networks and Discovery Channel Weibo in China.

The Soudah region is home to a variety of fauna and flora, varied topography, and unique agricultural practices such as beekeeping, all of which will be highlighted in the content produced.