Vystar Corporation began the New England soft launch of Vytex Cloud Bed-in-a-Box Collection of 100% all natural latex mattresses in three levels of support. The Bed-in-a-Box concept is a hit with consumers - transforming the $30 billion a year mattress industry. Industry Bed-in-a-Box sales grew by 60% in 2017. In a society that is now comfortable with online sales and enjoys the convenience of to user door delivery, Bed-in-a-Box sales now account for nearly 30% of all mattress sales. Vystar’s 3-D video tour allows user to explore the bedding showroom at Rotmans Furniture including Vytex Cloud Bed-in-a-Box fully expanded and ready to use, looking just as posh as the traditional mattresses. As user tour the showroom, user will also spot the recently introduced Vytex natural rubber latex mattress toppers and pillows. Consumers have their choice of Twin, TwinXL, Full, Queen, King and California King sizes in Firm, Plush or Luxury Plush density. Vytex Cloud Mattresses come with a high quality, quilted organic cotton over Joma wool cover for natural airflow. Vytex mattresses include a 100 day free trial with satisfaction guaranteed or money back, plus a 10 year warranty against manufacturing defects. Enhance user Vytex Cloud Bed-in-a-Box by adding Vytex Cloud Pillows and an optional topper to ensure comfort from head to toe.