Hy-Vee has implemented a series of digital solutions from VusionGroup to help streamline the shopping experience for its customers. Hy-Vee is using the VusionGroup platform to digitalize more than 230 of its stores, which are now able to update product prices and data automatically, rather than the labor-intensive process of printing and hanging paper price tags. The technology allows Hy-Vee to update prices and product information in real-time.

Additionally, the digital shelf tags allow Hy-Vee employees to focus on other tasks such as replenishment, merchandising, and most importantly customer service. Beyond the pricing automation benefits from the VusionGroup platform, Hy-Vee will also be able to leverage other solutions designed by VusionGroup to enable a better, more sustainable retailing model: Intra-day promotions to reduce waste on perishable items, by leveraging the electronic shelf labels deployed in stores and the VusionCloud platform to lower prices automatically. Products with a shorter shelf life can quickly be marked down to further reduce food waste.

In-store fulfillment, through the flashing LEDs on each electronic shelf label that help guide employees during their order preparation process. Through this capability, Hy-Vee can increase the productivity when fulfillment online orders. Hy-Vee automatically connects VusionGroup IoT to existing wireless access points, eliminating the need for additional hardware in the store which dramatically reduces the carbon footprint and operational costs associated with the deployment of the solution.