VTEX has been selected by H Mart to power its ecommerce operations alongside global creative agency VML. This partnership marks a significant milestone for H Mart in its digital transformation by moving to a modern, SaaS commerce platform. Mart has successfully migrated from a legacy commerce platform to VTEX, launching two new online stores.

H Mart consolidated their previously separate systems for dry and fresh goods into a unified commerce experience with VTEX. The new platform migration, completed in just seven months, allows customers to order both shelf stable and fresh products in the same cart, while also leveraging store inventory to provide real-time availability information and facilitate efficient picking and packing. Key features of H Mart's new ecommerce platform include use of VTEX's pick and pack app in the company's stores to enable seamless in-store picking of products for online orders.

By using VTEX's franchise account and trade policies functionality, H Mart has precise control over product visibility based on the customer's location, who only see products available locally. The platform also integrates with H Mart's SAP ERP for category inventory and pricing, tax automation, and payment processing. With VTEX's composable and complete digital commerce platform, H Mart is poised to revolutionize its ecommerce operations and deliver a superior shopping experience to its customers.

This partnership represents a critical step in H Mart's strategy to embrace digital innovation and enhance its market presence in the U.S.