COMMUNIQUE FINANCIER
Chiffre d’affaires consolidé 2021 : 300,4 M€ (+23,1%)
Croissance largement supérieure aux prévisions
CONSOLIDATED TRURNOVER* | CHAMPAGNES | PROVENCES & CAMARGUES | OTHERS (PORTS, SPARKLING WINES, MISCELLANEOUS) |
€ 300,4 million | € 256,3 million | € 25,3 million | € 18,8 million |
+23,1% | +32,6% | 17,3% | -6,0% |
compared to 2020 turnover |
*en cours d’audit
Reims,
Sales to customers increased by 30.9% compared with 2020, with exports now accounting for 67%, compared with 60% in 2020.
This performance is all the more remarkable given that the Covid-19 pandemic continued to disrupt fiscal year 2021, with a 5th wave at the end of the year.
The gradual return to convivial moments, the market share gains achieved in 2020, and the group's local presence with its nine international subsidiaries close to its customers have fostered a strong recovery in sales around the world, from
This strong international presence has benefited the premium and top-of-the-range Champagnes, for which demand has been particularly strong in all countries: Champagne Pommery & Greno with its Louise and Pop cuvées, as well as Champagne Vranken through its Demoiselle and
Champagnes branch
Champagne sales in 2021 amounted to €256.3 million, up 32.6% compared with 2020 and 13.7% compared with 2019. They are driving the Group's overall business.
This momentum is due both to a significant increase in volumes for
At the "Champagne and Sparkling Wines World Championship 2021",
Wines branch
Revenues amounted to €25.3 million, down 17.3% compared with 2020.
In
In Provence, a good harvest for Château la Gordonne, which reached the maximum yield of the appellation. This did not contribute to the 2021 turnover, but will provide the means for the increase in packaged sales in 2022 and 2023.
The underperformance in
Others (Ports, Sparkling Wines, Miscellaneous...)
The situation of the Group's other activities was down 6% compared to 2020, with very contrasting situations depending on the activity:
- Port and Douro Wines up 12.4%
- Sparkling Wines up 37.4%
- Miscellaneous down 31.4%, mainly due to the termination by VPM of its contract to operate the Domaine Pommery and
Villa Demoiselle tours, in order to refocus on its core business.
« Société à Mission » (
Last June,
The "raison d'être" of this mission is to promote the high quality of our Champagnes and Wines produced all over the world while preserving the ecosystem in which the Company evolves, for the protection of the environment and biodiversity, sustainable development, the preservation of the identity of the terroirs, the specificity and quality of their products..
Outlook
The interprofessional decisions have been taken to compensate for the deficit of the 2021 harvest in Champagne (marked by spring frosts and mildew) with the release of reserve wines in order to reach the appellation set at 10,000 kg/ha, which will ensure a sufficient supply volume for future sales.
For the year 2021, and given the sales achieved, the group expects an increase in its results.
For fiscal year 2022,
Champagne sales are continuing to show strong momentum, with a 12% increase in January compared with
Sales of Rosé Wines are expected to increase, with :
- In the
Camargue , the expected return in 2022 to a normal harvest, which will lead to a return of interprofessional sales. - The dynamic sales of packaged wines from Provence by Château La Gordonne and from
Camargue byDomaine Royal de Jarras . - The creation in Provence of the Cuvée Multi-Millésime by La Gordonne, the first vertical blend rosé wine guaranteeing a constant and qualitative taste.
The group is continuing to deploy its strategy to enhance the value of its brands and products with the aim of creating sustainable value. It will rely on its distribution network in
Next communication
Publication of 2021 annual results :
About
Its brand portfolio includes:
- the
Vranken , Pommery & Greno, Heidsieck & Co Monopole,Charles Lafitte and Bissinger & Co champagnes; - the Rozès and Sao Pédro port wines and the Terras do Grifo Douro wines;
- the
Domaine Royal de Jarras and Pink Flamingo Camargue wines and the Château La Gordonne Provence wine; - the Sparkling wines, the Louis Pommery California, Louis Pommery England, Brut de
France and Pink Flamingo sparkling wines.
(code "VRAP" (
Contacts
Vranken-Pommery Monopole : +33 3 26 61 62 34, comfi@vrankenpommery.fr | Presse |
Attachments
- Financial Presse Release VPM 2021 turnover
- Financial Presse Release VPM 2021 turnover
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