ŠKODA continued on its growth path in 2011 and set another
sales record. The brand's sales increased based on
preliminary figures by 15 percent to attain a new all-time
high of around 875,000 cars compared to 762,600 vehicles in
2010. At the same time, the manufacturer successfully
introduced the new Citigo and Rapid as the first cars under
its model offensive.
"This has been an important ŠKODA year", was ŠKODA CEO
Prof. Dr. Winfried Vahland's year-end assessment. "We have
made an impressive start in implementing our 2018 Growth
Strategy, growing significantly and achieving a new sales
record. Our production, sales, financial figures and
international footprint all improved yet again," he added.
The brand's next objective is clearly defined: ŠKODA
intends to raise its worldwide sales to at least 1.5
million per year by 2018. "In 2011, the company created an
excellent base for this," says Vahland.
ŠKODA sold more cars in 2011 in almost all regions than in
the previous year. The Indian market, which is an important
pillar of the brand's growth strategy, fared very well,
with ŠKODA increasing sales by 50 percent to 30,005 cars in
2011. Other major markets such as China, Germany and Russia
proved very dynamic. ŠKODA will report details of these and
other individual markets on January 10th, 2012.
ŠKODA is maintaining its speed and investing in new models,
markets and capacities worldwide. One example is the
brand's main plant in Mladá Boleslav, which will be
significantly expanded by mid-2012. According to plans,
once the expansion comes on stream, a third model will run
off the lines to complement bestsellers Octavia and Fabia.
Capacity for the Octavia at the location will rise in
parallel from 800 to 1,200 units per day. ŠKODA's Vrchlabí,
Czech Republic, plant is to make double-clutch
transmissions from late 2012, to be supplied throughout
Volkswagen Group, namely to ŠKODA, Volkswagen, SEAT and
Audi brands. Joining forces with its Russian partner GAZ,
Volkswagen Group Rus is to produce the ŠKODA Yeti at GAZ's
plant in Nizhniy Novgorod, Russia. And both Chinese joint
ventures of Volkswagen are planning to invest 14 billion
euro by 2016 for new production sites and new products. In
China ŠKODA produces already models as the Octavia, Fabia
and the Superb. The ŠKODA Yeti will be added in 2013. These
investments set the company's course for growth in coming
years.
The Citigo subcompact and the Rapid, the Indian compact
saloon, have become the first representatives of ŠKODA's
model offensive to be successfully introduced to the
markets. The Citigo is the brand's key to the rapidly
expanding subcompact car segment. Introduced in late 2011,
the Rapid, for its part, is crucial to ŠKODA's growth
strategy in that it creates a presence for the brand in the
Indian market's strongly growing subcompact segment. The
Rapid is a car built in India and for India. It offers
generous interior space, a pleasant design, top-of-the-line
safety features and cutting-edge technology. "The Rapid
will substantially strengthen and expand our position in
India. For our growth course, India is a country with
especially great potential", says Vahland.
2011 saw even more highlights for the brand, such as its
first world champion title in the S-WRC rally championship
and a double victory in Intercontinental Rally Challenge
IRC, making the year the most successful one in the brand's
111-year motorsport history.
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