Vivara Participacoes SA is a Brazil-based holding company that operates in several states in Brazil, through numerous subsidiaries. However, the Company's operations are primarily centralized in the state of Sao Paulo. The Company has developed a portfolio of brands, including Vivara, Life by Vivara, Vivara Watches, Vivara Fragrances, and Vivara Accessories. These brands focus on products such as gold jewelry, silver jewelry, watches, and accessories. The Company has a vertically integrated business model, from creation and design to production, marketing strategy, distribution (omni-channel) and marketing. The Company has one operational segment called retail, consisting of products sales through its physical stores and online platforms.
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