Viant Technology Inc. announced that Viant has entered into a license agreement with TiVo, integrating TiVo's linear TV viewership data feed into Adelphic® advertising software. The real-time television tune-in and ad exposure data feed will enable improved audience activation, measurement, and attribution for millions of households across the US. TiVo's TV viewership data provides high-quality linear data of Live and Time-Shifted usage across the US, and allows customers to measure their campaign activity, optimize data science solutions, and power omnichannel media planning and buying.
Market Closed -
Other stock markets
|
5-day change | 1st Jan Change | ||
10.34 USD | -0.81% |
|
+10.76% | +50.15% |
![Consensus](/images/consensus_flch.gif)
EPS Revisions
1st Jan change | Capi. | |
---|---|---|
+50.15% | 171M | |
+36.94% | 398B | |
+34.24% | 235B | |
+11.24% | 161B | |
+23.07% | 62.86B | |
+31.45% | 37.81B | |
+2.03% | 30.19B | |
+106.15% | 23.1B | |
+28.07% | 21.62B | |
+38.61% | 14.05B |
- Stock Market
- Equities
- DSP Stock
- News Viant Technology Inc.
- Viant Technology Inc. Licenses TiVo’s TV Viewership Data to Expand TV Targeting & Measurement Capabilities