The Global Entertainment 24-Hour Comedy Brand Reaches 18-49 Year Olds And Presents A Wide Range Of Exclusive Programming Content Including "Happily Divorced""The Exes" As Well As Innovative Local Productions

MIAMI, Jan. 23, 2012/PRNewswire/ -- Todayat the annual conferenceexhibition of the National Association of Television Program Executives (NATPE), ViacomInternational Media Networks (VIMN) The Americas announced the broadcast launch of Comedy Central Latin America across the region starting February 1, 2012. The global, multiplatform entertainment brand includes standardhigh-definition channels, on-demand video, mobile servicesa strong online component, which was unveiled in November 2011to wide acclaim. Today's announcement was made by Sofia Ioannou, Managing Director of Viacom International Media Networks (VIMN) The Americas.   

The initial phase of the on-air launch, with a distribution of 10 million subscribers across the region, includes key markets in Latin America, like Mexicothrough Cablevision Mexicoaffiliated PCTV Systems (Productora y Comercializadora de Television por Cable S.A de CV); Sky, Via Embratel, OiTVNeo TV in Brazil; as well as coverage in Argentina, Chile, Colombia, Dominican Republic, EcuadorVenezuela(details to be announced).

"VIMN's mission is to take world class brandscontentdeliverthem in culturallygeographically relevant ways,the launch of Comedy Central in Latin Americais the latest example of this," said Ioannou. "This strategy strengthens the ongoing dialogue we have with our clientsaffiliates in the regionbroadens our portfolio to now include a new, multi-platform, comedy entertainment brand for the young-adult demo."

The new pan-regional comedy entertainment brand will present a wide range of content, including U.S. programming from Comedy Central, acquisitions, original programming, stand-up, local productions, sketches, animation, series and movies. The channel will be able available in both Spanish and Portuguese for their respective markets and offer the adult audience a funenjoyable entertainment experience  with internationally renowned series, such as "Happily Divorced", "The Exes", "South Park", as well original productions like "La Familia del Barrio"" The Spooky Show".

Since its successful launch in November 2011, the website for Comedy Central Latin America, in its Spanish () versions have generated significant results. "The Roast of Charlie Sheen" and "The Spooky Show" were the most-viewed programs on the Internet site. Additionally, long before their broadcast, the entertainment brand had already attracted thousands of followers, both on Facebook () and on Twitter (@ puntocomedy), which has led to a strong presence in the digital world.

Comedy Central is the only global, multiplatform brand that is 100 percent dedicated to comedy 24 hours a day. The TV channel is seen in more than 172 million households in 22 countries around the world. Comedy Central Latin America joins a portfolio of the comedy channels managed by Viacom International Media Networks (VIMN), which are seen in countries like the United Kingdom, Italy, Spain, Germany, Sweden, Netherlands, New Zealand, Hungary, Poland, Israel and Austria.

Viacom International Media Networks The Americas, a unit of Viacom Inc.MTV, VH1, Nickelodeontheir respective properties in Spanish speaking Latin Americaas well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Musica y Mas in the US, which targets a broad US Hispanic audience,MTV Networks International's programming partnerships in Canadawith Corus Entertainment for Nickelodeon CTV Globe Media for MTV, Comedy CentralVh1. The company's emerging multiplatform businesses include MTVNHDRed Viacom in Latin Americaas well as VH1HD in Brazil. MTV Networks Latin America, US HispanicCanadaalso serve the growing number of digitally connected consumers via its websites: , , , , , , as well as through its broadbandcommunity sites:  , , , .

SOURCE Viacom International Media Networks The Americas

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