Veritone, Inc. and Base Media Cloud Announces Six-Year Agreement with Extreme E to Enable Global Content Distribution and Instant Accessibility
January 19, 2021 at 07:30 am EST
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Veritone, Inc., together with Base Media Cloud, announced a new six-year agreement with Extreme E through their production partners Aurora Media Worldwide and North One. Extreme E is a sports organization that uses groundbreaking electric SUVs to race in remote parts of the world while raising awareness for climate change. The Extreme E series will launch in April 2021 in the deserts of Saudi Arabia, and will continue in Senegal, Greenland, Brazil and Argentina. To produce video coverage of its races, Extreme E will use cutting-edge technology, including track, on-board and POV cameras, drones, virtual reality and augmented reality, to stream footage on a variety of digital platforms. Additional clips will be generated for and distributed to global rights holders, TV shows, documentary series and social media. Extreme E required a solution that would make all of this possible, while also remaining dedicated to environmentally conscious production. The six-year agreement will provide Extreme E with access to a sports-specific, multi-cloud distribution solution created by Veritone and Base Media Cloud, a centralized cloud storage provider. The solution combines accelerated file transfer and cloud object storage services from Base Media Cloud with Veritone’s intelligent digital asset management platform, Digital Media Hub, to drive complex, cloud-native remote workflows, enabling smart global content distribution and its instant accessibility across the globe for Extreme E. Veritone and Base Media Cloud support Extreme E’s mission of raising awareness for climate change; the combined solution is built purposefully on public cloud infrastructures that require fewer servers and lower electricity consumption. Furthermore, Veritone shares Extreme E’s mission of sustainability with its recently launched Veritone Energy, a suite of AI-powered energy solutions that accelerate the world’s transition to more sustainable, reliable and affordable energy by making clean energy production more predictable, efficient and cost effective. Veritone and Base Media Cloud began their partnership nearly four years ago, when they created one of the first sports-specific, multi-cloud distribution solutions, which is already used to meet the unique needs of some of the world’s largest sports federations and media organizations, including Formula E.
Veritone, Inc. is a provider of artificial intelligence (AI) computing solutions and services and certain advertising and licensing services. The Companyâs proprietary AI operating system, aiWARE, uses machine learning algorithms, or AI models, together with a suite of applications, to reveal valuable insights from vast amounts of structured and unstructured data. aiWARE serves as the foundation for its AI solutions and bespoke applications and offers access to hundreds of cognitive engines through one common software infrastructure. Its aiWARE platform offers capabilities that are designed to mimic human cognitive functions such as perception, prediction and problem solving, enabling users to transform unstructured data into structured data, and analyze and optimize data to drive business processes and insights. The Company also offers cloud-native digital content management solutions and content licensing services, primarily to customers in the media and entertainment market.