"We are, once again, beyond excited to be receiving a total of twenty-one additional Telly Awards recognizing the impactful work and storytelling we display across One Solution (Integrated Marketing & Strategic Partnerships) alongside
One Solution took home seven awards in the category of Campaign Business to Consumer for their work across campaigns including: “A Strong Foundation” with partner Target (Silver); “Black Travel Guide” with partner Visit
In addition to double wins for “Roomie Rules with HBCU Alumnae Tiffany Battle” with partner Verizon (Bronze) in the General-Culture & Lifestyle and General-Brand Collaboration (Use of Creator, Celebrity & Influencer) categories.
TV One received a collective 14 Telly Award wins including five Silver and nine Bronze including in collaboration with One Solution and
See below:
A
WINNER: SILVER TELLY AWARD – BRANDED CONTENT BUSINESS TO CONSUMER
Platform: iOne Digital
Target developed its Black Beyond Measure campaign to amplify its support for the community and build its credibility as a retailer and an advocate for the Black audience by empowering and leveraging trusted voices that matter to the community. One X Studios created “A Strong Foundation” custom video featuring one such individual and the protégé he inspired through his work and mentorship. The content highlighted the importance of how sharing their access and talent with others can help everyone grow.
Watch a promotional cutdown of the episode here.
Production Credits
Executive Producer: Ma’at Zachary
Executive Producer: Matthew Smith
Creative Director:
Creative Director:
Producer: Lee Harris
Marketing Lead: Vivian Bennett
American Sounds:
WINNER: BRONZE TELLY AWARD – BRANDED CONTENT BUSINESS TO CONSUMER
Platform: iOne Digital
The auto brand wanted to drive awareness for the new QX60 vehicle among affluent AA audiences. Urban One was tasked to develop content that celebrated unique stories that seamlessly speak to finding success being one’s true authentic self.
Watch a promotional cutdown of the episode here.
Production Credits
Executive Producer: Tanya Hoffler-Moore
Executive Producer: Remi Williams
Marketing Lead: Tourron Whitfield
Black Travel Guide with partner Visit Orlando
WINNER: SILVER TELLY AWARD – BRANDED CONTENT BUSINESS TO CONSUMER
Platforms: iOne Digital, TV One
The Black Travel Guide gives travelers of color inspiration, advice and a sense of community to explore the world on their terms. In partnership with Visit Orlando, this video episode provided viewers with the tools, tips and advice needed for their next journey to the city of Orlando. Through the comprehensive guide, adventurers where informed of the iconic landmarks, Black-owned businesses and popular destinations to experience the local culture so they can make it the trip of a lifetime.
Watch a promotional cutdown of the episode here.
Production Credits
Executive Producer: Tanya Hoffler-Moore
Executive Producer: Matasa Williams
Marketing Lead: Marcia Stewart
Hear Me with partner Burt’s Bees
WINNER: BRONZE TELLY AWARD – BRANDED CONTENT BUSINESS TO CONSUMER
Platform: iOne Digital
Burt’s Bees sought to drive awareness and fuel excitement for the Burt’s Bees Even Tone Skin Care line that catered to the AA community and specifically F18-49. Urban One built off its popular digital franchise Listen to Black Women and created an original custom campaign titled Hear Me featuring compelling and engaging conversations around skin care and how Burt’s Bees product line can help. The final result positioned the Clear & Balanced Skincare Collection as a must-have in any skincare routine.
Watch a promotional cutdown of the episode here.
Production Credits
Executive Producer: Tanya Hoffler-Moore
Executive Producer: Remi Williams
Marketing Lead: Jaclyn D’Andrea
Hip-Hop: The 50 Year Evolution with partner AT&T Dream in Black
WINNER: BRONZE TELLY AWARD – BRANDED CONTENT BUSINESS TO CONSUMER
Platforms: iOne Digital, TV One, Reach Media
In celebration of Hip-Hop’s 50th anniversary,
Watch the promotional trailer for the episode here.
Production Credits
Executive Producer: Ma’at Zachary
Executive Producer: Matthew Smith
Creative Director: Matthew Smith
Producer: Lee Harris
Project Manager: Soley Berrios
Marketing Lead: Abigail “Abby” Bazile
Listen to Black Women with partner Stelara
WINNER: BRONZE TELLY AWARD – BRANDED CONTENT BUSINESS TO CONSUMER
Platform: iOne Digital
Stelara sought to expand Crohn’s disease/ulcerative colitis patient education and drive awareness through culturally inclusive, relevant, and empathetic executions. Urban One was tasked to activate AA bio-ready patients to ask for Stelara by showing up in new ways through content creation crafting a unique campaign centered around the digital video franchise Listen to Black Women. The two franchise episodes for this campaign were focused on learning about Crohn’s disease and ulcerative colitis in the Black community, as well as the importance of navigating complex and uncomfortable conversations.
Watch promotional cutdowns for the episodes here.
Production Credits
Executive Producer: Tanya Hoffler-Moore
Executive Producer: Nomi Roher
Producer: Kai Bailer
Marketing Lead: Jaclyn D’Andrea
Roomie Rules with HBCU Alumnae
WINNER: BRONZE TELLY AWARD – BRAND COLLABORATION (USE OF CREATOR, CELEBRITY & INFLUENCER) – BRANDED CONTENT
WINNER: BRONZE TELLY AWARD – CULTURE & LIFESTYLE – BRANDED CONTENT
Platform: TV One
Roomie Rules is a fun and relatable story highlighting college students' challenges when living with roommates for the first time. One
Watch the content here.
Production Credits
Executive Producer: Ma’at Zachary
Executive Producer: Matthew Smith
Creative Director: Ma’at Zachary
Producer: Lee Harris
Marketing Lead: Abigail “Abby” Bazile
The Show Must Go On with partner Advil
WINNER: BRONZE TELLY AWARD – BRANDED CONTENT BUSINESS TO CONSUMER
Platform: iOne Digital
The pharmaceutical brand aimed to drive awareness of their new powerful pain fighting product Dual Action Back Pain. Fighting pain two ways, with Acetaminophen blocking pain signals, and Advil targeting pain at the site of inflammation – the duo combination quickly relieves tough back pain and lasts for 8 hours. Wanting to showcase how un-pausing and instinctively reaching for Advil stops pain and unlocks living in the “yes”; specifically in the space of uninterrupted sports playing (getting back in the game).
Watch promotional cutdowns of the episodes here.
Production Credits
Executive Producer: Ma’at Zachary
Executive Producer: Matthew Smith
Creative Director: JaSaun Buckner
Creative Director: Attika Torrance
Producer: Lee Harris
Project Manager: Soley Berrios
Marketing Lead: Shana Hooks
Urban One Honors: Best in Black
WINNER: SILVER WINNER: MEDIA PROMOTION — PROMOTIONAL VIDEO
The 2024 “URBAN ONE HONORS: Best In Black”, presented by TV One, marked the official kickoff celebration for TV One's 20th Anniversary. GRAMMY™ Award-winning singer and actress LeToya Luckett returned to host the event’s “Backstage Pass,” featuring exclusive interviews with the show’s honorees, performers, and presenters.
View promo clips here.
Production Credits
Urban One Honors: Best in Black- The Pre-Show
WINNER: BRONZE WINNER: CULTURE & LIFESTYLE — TELEVISION
Our ‘Best in Black’ celebration begins on the Red Carpet! ✨ And who better to host than
Watch the full pre-show here.
Production Credits:
Director: Tracey Uy
Writer/Producer: Alana Seldon
Writer/Producer: Jasmine Walden
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TV One PR PR@tvone.tvSource: TV One
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