UScellular is introducing a customer engagement solution for its business and government customers powered by the global communications platform Infobip. The solution uses the Infobip CPaaS X (Communications Platform as a Service) platform to allow customers to create personalized, omnichannel messaging campaigns. Personalized campaigns can be easily created and deployed using a simple visual interface, helping deliver the right message to the right person at the right time.

The most frequently used channels include SMS, RCS, MMS, voice, email, mobile push and in-app messages, and WhatsApp. The solution also integrates with popular CRM systems, marketing automation tools, and other third-party software, enabling businesses to streamline their workflows and operations. The benefits of the customer engagement solution span across several key industrial segments, including: Healthcare: helps with patient engagement, remote patient monitoring, and claims processing; Utilities: provides outage alerts, meter reading, and payment reminders; Government: supports citizen engagement, social services, and tax collection; Retail: tracks marketing engagement, mobile shopping, and shipping notifications.