SeaWorld Entertainment, Inc. announced that Current Chief Financial Officer and Treasurer Chelle Adams was promoted to the new position of Chief Transformation Officer. Jim Forrester was promoted to serve as Interim Chief Financial Officer. Forrester has been with SeaWorld since 2019, most recently serving as the VP of Finance for the Orlando Parks including SeaWorld, Aquatica and Discovery Cove.

He has more than two decades of theme park finance experience including at the Walt Disney Company, Walt Disney World, and Hershey Entertainment & Resorts, among others, effect immediately.