Director/PDMR Shareholding 30 January 2012

Ultimate Finance Group plc (AIM: UFG) announces that on 27 January 2012 Jeremy Coombes, Chief Executive Officer, and on 30 January 2012 Shane Horsell, Group Finance Director, purchased the following ordinary shares of 5 pence each in the Company ("Ordinary Shares"):

Shares purchased Price (pence) Revised holding %
Jeremy Coombes 70,000 14.125 1,721,010 3.01%
Shane Horsell 70,000 14.100 276,661 0.48%

Contacts:

Ultimate Finance Group plc: www.ultimatefinance.co.uk
Jeremy Coombes, Chief Executive Officer +44 (0) 7967 613208
Shane Horsell, Finance Director +44 (0) 7811 330828
WH Ireland Limited (Nominated Adviser and Broker) www.wh-ireland.co.uk
John Wakefield / Marc Davies (Corporate Finance) +44 (0) 117 945 3470
Jasper Berry / Richard Smith (Corporate Broking) +44 (0) 207 220 1690
Threadneedle Communications (Financial PR) www.threadneedlepr.co.uk
John Coles / Fiona Conroy +44 (0) 20 7653 9850

About Ultimate Finance Group plc

Ultimate Finance group is a leading provider of financial solutions to SMEs across the UK. The Company is headquartered in Bristol with offices in Manchester, Tunbridge Wells and Birmingham and through its three subsidiaries, (Ultimate Invoice Finance, Ashley Commercial Finance and Ultimate Asset Finance), provides support to SMEs by funding their growth. As bank lending to SMEs is increasingly restricted in the current climate, the benefits of ultimate finance's flexible and fast-moving solutions become even more compelling.

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