Turkcell Iletisim Hizmetleri A.S. : A Reference Book on Mobile Marketing via Turkcell on Getabstract - 1/18/2012

A Reference Book on Mobile Marketing via Turkcell on Getabstract Istanbul, Turkey, January 18, 2012 - Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and technology company has announced the availability of its mobile marketing book via GetAbstract. Written by Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz with the contribution of the Turkcell, Mobile Marketing: Fundamentals and Strategy has been published by McGraw-Hill Professional in 2011 for sale worldwide.

Berna Akyuz Ogut, Mobile Marketing and Mass Loyalty Division Head commented that "We are proud to have an established opt-in database, and rich content to be used in mobile marketing and advertising. Our mobile marketing and advertising channels are not only unique for our corporate customers in marketing terms, but also add value to our individual customers through targeted offers and incentives tailored to their interests and needs. We trust that Mobile Marketing: Fundamentals and Strategy will go on to inspire others to work on innovative mobile marketing and advertising products such as Turkcell's, 13 of which have received international awards."

ABOUT MOBILE MARKETING: FUNDAMENTALS AND STRATEGY

This is the first book written on mobile marketing in Turkey, and among one of the first important titles to be published internationally, with content enriched by actual case studies. The book assesses new, alternative and profitable mobile marketing methods where brands have successfully communicated with customers. As a pillow book, it serves as a prime example of synergy derived from the collaboration of industry and academia. Publisher McGraw-Hill Professional is one of the most respected in the USA in the field of marketing and financial business.

ABOUT GETABSTRACT

GetAbstract is a Swiss and US-based corporation best known for providing abstracts of business titles. Many companies offer their employees full access to GetAbstract's library, which currently has a database of more than 7,000 titles. Many prestigious media organizations such as The Economist, Financial Times, and Bloomberg Television, among others, regularly publish GetAbstract's book reviews. GetAbstract offers thousands of summaries of the leading titles published in their respective fields.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey, with 34.4 million subscribers and a market share of approximately 53% as of September 30, 2011 (Source: Operator's announcements as of September 30, 2011). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately
63.3 million subscribers as of September 30, 2011. The company covers approximately 87% of the Turkish population through its 3G and 99.07% through its 2G technology supported network.
It has become one of the first among the global operators to have implemented HSDPA+ and
achieved a 42.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY2.5 billion (US$1.5 billion) net revenue with total assets of TRY16.6 billion (US$9.0 billion) as of September 30, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr

For further information please contact Turkcell

Nihat Narin, Division Head of Investor and International Media Relations
Tel: + 90-212-313-1244
Email: [e-mail]
Banu Uzgur, International Media Relations Manager
Tel: + 90-212-313-1506
Email: [e-mail]
[e-mail] www.turkcell.com.tr
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