TUI : “Sunshine Saturdays“ are becoming a European phenomenon

What are the most popular destinations this year?
TUI Germany guests are favouring in particular Spain, Italy and Greece this year. As the recent survey has shown, Mediterranean beach holidays also remain one of the most popular holiday types among British tourists. Some top destinations include the Balearics, Corfu and Rhodes. Tourists are also looking to explore more exotic destinations on long-haul tours. Jamaica, Mexico and any other Caribbean destinations will top the list of the leading long-haul destinations in UK for 2017. In Germany they are the United States, Mexico, South Africa, Canada, Mauritius, Seychelles, the Dominican Republic as well as Indonesia. However, city break destinations such as New York are also very popular.

For the Netherlands, Spain remains the top destination, Greece is number two. Also Portugal and Italy are in high demand. Cape Verde is growing continuously as a destination for Dutch guests. With regards to long-haul, the Dutch Antilles are the preferred choice of destination, in particular Curacao. Suriname is a new offering and it's expected that there will be high demand for the destination.

The trend to increasingly book a post-Christmas holiday in early January also continues in other European countries. In Austria, summer bookings for 2017 are already significantly ahead of last year. Broken down by country, Greece is the top holiday destination for Austrians so far in 2017. One of the reasons for this trend is that customers experienced booking bottlenecks last summer, above all for trips to Spain, as holidaymakers in other European countries had booked their holidays earlier.

The TUI Group has more than 20 million customers worldwide.