ATLANTA, 18 JULY 2012 - GLOBAL PARTNERS ("HGP") (www.HickoryTravel.com),
The Original Business Travel Solution, and TRX, Inc. (www.trx.com) (OTCQB: TRXI), a
global leader in travel data and technology, have signed a
global data services agreement that will transform the way
consortium members measure the results of their
participation.
Using a customized version of TRAVELTRAX®, TRX's business
intelligence solution for data consolidation, enhancement and
reporting, participating suppliers will be able to see daily
trends across the HGP agent network and programs. Similarly,
agencies will be able to see productivity for HGP's hotel
and air products, down to individual frontline agent sales
activity. In addition, TRAVELTRAX will generate custom
reports of both booked and consumed transactions allowing
agencies to manage based on accurate, comprehensive
transaction data in real time.
"Enabling segment level reporting is an important step
in serving our users and growing our business," said HGP
Senior Director, Revenue Planning and Analysis Kristin Knous.
"Our collaboration with a premier data solutions
provider like TRX brings the consortium closer to our vision
of measurable participation."
HGP's business is based on leveraging technology to
redefine the consortium distribution model. A clean,
intuitive interface will allow Supplier Partners to identify,
track and measure emerging patterns in bookings and consumed
segments. Agency Partners will be able to see where they are
performing well and where they can optimize revenue,
including which individual agents are complying with
preferred policies. All access will be strictly controlled -
no supplier or agency will be able to view another's
data.
"HGP is the first consortium to utilize our enhanced
data products to inject much needed revenue management
dynamics into the consortia channel," said TRX President
and CEO Shane Hammond. "Agencies and consortiums like
HGP gain great visibility into their programs by utilizing
accurate reporting tools, and we are glad they chose
TRAVELTRAX to improve their network."
TRAVELTRAX has the unique ability to aggregate and enhance
data from virtually any source and provide custom reporting
to meet the needs of any client. TRAVELTRAX will acquire
daily pre-trip air and hotel data from HGP agencies, enhance
and normalize the data and publish standard and custom
reports through a web-based application, giving suppliers and
agencies a clear picture on trends, spend and activity.
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