Reveal and Like2Buy from Curalate allow consumers to click-to-buy products in images

26 January 2016 - Tradedoubler announces that it has partnered with Curalate, the leading visual commerce platform, to enable the ability to drive traffic and revenue from images sourced from Instagram across the performance marketing company's European network of more than 180,000 publishers and 2,000 advertisers.

The partnership is the first of its kind in Europe and makes images instantly shoppable. Curalate Reveal and Curalate Like2Buy enable bloggers to connect editorial content to ecommerce. Publishers can embed links in editorial images and on Instagram allowing them to connect content to advertisers' product pages. Consequently, social imagery can generate incremental traffic and revenue.
All clicks and sales are tracked by Tradedoubler and publi

shers are remunerated on a CPA (based on a percentage of the order value) commission basis. The partnership provides bloggers and brands with a new way to advertise products based on traditional performance metrics, with publisher commissions paid when a sale occurs.

Dan Cohen, Regional Director, Tradedoubler commented, 'This technology innovation develops our digital advertising offering and allows our partners to deliver the type of non-invasive advertising that consumers want to be served. The ability for customers to click-to-buy directly from an image streamlines the online purchase journey and improves the user experience, which directly boosts both our publishers' and advertisers' revenues by improving conversions.'

Matt Langie, CMO of Curalate said, 'Imagery continues to dominate all consumer touchpoints, altering the way consumers discover and buy products. In teaming with Tradedoubler, we're creating a simple path from picture to purchase for consumers, while simultaneously impacting the bottom lines of publishers and advertisers.'

Publishers that are already in the Tradedoubler network can create a Curalate account and start using the technology straight away: https://app.curalate.com/trade-doubler

Publishers that are not already in the Tradedoubler network need to sign up first: http://www.tradedoubler.com/

ENDS

For further information, please contact:
Catriona MacLeod /Aaron Frank Berkeley PR
0118 909 0909
Tradedoubler@berkeleypr.co.uk

TradeDoubler AB issued this content on 26 January 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 27 January 2016 11:05:06 UTC

Original Document: http://www.tradedoubler.com/uk-en/press/tradedoubler-partners-with-curalate-to-connect-visual-content-with-ecommerce-via-blogger-network/