Rovi Corporation and PlayJam Limited announced that they are joining forces to enable TV entertainment application developers to deliver a new level of multi-screen interactivity and engagement. At CES, the companies will be demonstrating Rovi's Multi-Screen Service enabling two mobile users to play and interact with the popular Smart TV game BlackJack. In the future, Rovi and PlayJam plan to offer the Rovi Multi-Screen Service within PlayJam's range of smart TV publishing and optimization tools to empower developers to quickly create dynamic gaming experiences that drive customer loyalty and new revenue opportunities.

Rovi's Multi-Screen Service is designed to enable device, mobile, and web app developers to add multi-device and multi-user capabilities in a consistent way. The technology is planned to be deployed to power the pairing of one or more devices across networks, such as apps or games where phones and tablets control the primary screen experience. For TV, smartphone and tablet manufacturers, the technology can enable the efficient sharing of a digital entertainment across devices and networks, as well as power companion activities that enhance or augment the primary viewing experience.