Rovi Corporation announced that Mei Ah Digital Technology Ltd. in collaboration with China Mobile Hong Kong Company Limited is using DivX Plus Streaming(R) to deliver premium entertainment services to mobile users in Hong Kong. The UTV App by China Mobile Hong Kong enables its 4G LTE and 3G service subscribers to instantly access live TV broadcasting and Catch-up Video-On-Demand content from Android-based mobile phones and tablets. Catch-up VOD TV service is delivered using DivX Plus Streaming technology, Rovi's secure adaptive streaming format offering visual quality and an feature set.

DivX Plus Streaming, which has quickly gained the support of major studios, IC manufacturers, device makers, and retailers, brings a cutting-edge feature set to streaming media that is typically characteristic of the Blu-ray Disc consumer experience. The solution supports 1080p high definition, subtitles, multiple language tracks, and trick-play features such as smooth fast forward and rewind, quick-start playback, and resume playback across devices.