Western Union launched its first ?concept store? in Morocco, in collaboration with Cash Plus. Located in the satellite city of Errahma, the store offers a unique, Western Union-branded experience to customers as they send and receive money internationally.

The launch also makes it the first Western Union concept store to open in Africa. It marks a significant milestone in the Company?s ?Evolve 2025? strategy for the country and the continent.

Morocco is a pivotal hub for remittances. In 2023, the country received approximately USD 12 billion in inflows, making it the third largest inbound market in Africa. These funds represent a vital source of income for many Moroccan families and are a critical component in the foundation of the country's economy.

Remittances contribute approximately 8% to Morocco?s GDP. The launch is a testament to Western Union?s dedication to investing in Morocco and Africa?s markets, with the ambition of improving financial accessibility and inclusion for all. Designed to offer seamless access to a comprehensive range of services in high customer-traffic locations, they ensure customers have access to dedicated service representatives offering personalized assistance and guidance.

Concept stores support one pillar of the Company?s ?Evolve 2025? strategy: to leverage its retail business as a gateway to Western Union. These high-impact stores build on the strong foundations Western Union has with its customers.

Today, there are more than 200 of these locations worldwide. Its forward-thinking approach and customer-centric design sets a new standard, providing customers with modern, streamlined, and dedicated experiences for their international money transfer needs.