Mission Marketing : /Story reappointed as creative Agency for M&S Bank

Story, part of the mission, has been reappointed by M&S Bank as its retained creative Agency following a formal tender process.

Story has worked with M&S Bank for ten years and will continue to work across the bank's full product portfolio including the M&S Current Accounts, the M&S Credit Card and its range of loans, savings and general insurance products, as well as its travel money offering.

Sue Mullen, Managing Director at Story UK, said: 'We are delighted to have been reappointed as M&S Bank's creative Agency. Having worked with the business through the launch of M&S Bank, the re-brand from M&S Money in 2012 and the launch of its first Current Account with no monthly fee in 2014, we're thrilled to have the opportunity to continue working with them.

Amanda Newman, Marketing Director at M&S Bank, said: 'Just three years after becoming a bank, we have been shortlisted for the Which? Awards in the Best Banking Brand category for the second consecutive year, so it really is an exciting time for M&S Bank.

'Story has worked with us for a number of years and the team really understand M&S Bank, our brand, our products, values and strategy, which they continue to combine with great creativity. Through the tender process it was clear that Story remains the right choice for M&S Bank.'

Story is part of The Mission Marketing Group plc (the mission), the marketing communications and advertising Group including April Six, Bray Leino, bigdog, Chapter, Mongoose, Proof, RLA, Robson Brown, Solaris, Speed, Splash and ThinkBDW.