SABIC announced the selection of THE INTERPUBLIC GROUP as its global communications agency partner of record to support all areas of communications including, amongst others, advertising, media, public relations, design, web marketing branding, brand activation and other projects such as event management and sponsorships, etc. The decision follows an extensive six-month, competitive review process in which SABIC invited IPG, Omnicom, Publicis and WPP to participate. The approach reflects the importance of having globally unified Corporate Communications services operating with a single voice in all global geographies via best in class talent across the globe, to help ensure the company's brand is brought to life in the most effective and differentiated way, articulating its strategic goals.