Kiip, Inc. and The Interpublic Group of Companies, Inc. announced that they have entered into a strategic partnership, which includes an investment by the global advertising holding company. On IPG's side, the partnership will be led the IPG Media Lab division of IPG Mediabrands, which will help introduce top-tier marketers to Kiip's mobile and gaming advertising platform focusing on rewards-based consumer interactions. The investment by IPG was a part of Kiip's most recent round of funding which took place at the end of 2012 and included additional investments from Relay Ventures, Hummer Winblad, True Ventures and Digital Garage, totaling $11 million.

Kiip's rewards network model includes an array of apps that connect a large community of mobile consumers to rewards for their in-app "moments of achievement" and enables brands to monetize mobile in a way that augments quality of content and engagement versus a standard interruption model. The Kiip mobile rewards network aligns the interests of users, major brands and game/app developers by linking moments of achievement with rewards from major brands. Kiip now works with more than 45 top-tier consumer brands, and more than 670 iOS and Android apps currently employ the Kiip network.