The BeautyHealth Company announced the opening of the HydraFacial HFX Experience Center in New York City. The New York Experience Center is the 9th global HFX location, others include Long Beach, Orlando, Chicago, Dallas, Tokyo, Shanghai, Madrid, and Mexico. HydraFacial HFX launched in 2018 as the first of its kind, two-day immersive educational experience designed to advance aesthetic professionals' skills and help them develop client engagement techniques, hone their protocols skills, and grow their businesses, with a focus on selling skills, social media and marketing techniques.

In addition, these experience centers allow the brand to host consumer, provider, HydraFacialist, press, and influencer events throughout the year. HydraFacial HFX participants can expect to gain: Increased client retention by utilizing HydraFacial as a beauty health essential; Confidence in client consultations to effectively up-sell and personalize treatments; Menu strategy and creation concepts; Knowledge of its exceptional industry partnerships; Expertise in combining HydraFacial with other treatments; A strategy to implement an action plan for business growth; Enhanced experience with HydraFacial boosters, products and modalities; A structure to accelerate revenue through positioning memberships at Signature Events; Creative ideas on how to position HydraFacial Perk™ for improved treatment outcomes; Ability to leverage resources for increased profits.