TF1: positive results for audiences in 2023
The Group reports an increase in the audience as a whole, with an audience share of 26.9% (+0.3pt in 1 year). It strengthened its leadership in commercial targets, with record audience figures for women and young people.
The group recorded a 34% audience share among Frda-50 (women responsible for purchases under 50), a 15-year record, 30.6% among 25-49 year-olds (+0.1pt vs. 2022) and 33.3% among 15-34 year-olds (stable at a record level).
MYTF1 confirmed its leadership position with an average of 28 million unique monthly users over the year.
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