Vegan jam doughnut launched by
We've recently had the plant-based sausage roll and turkey crown - and now another iconic staple is finally being launched for vegans - the jam doughnut.
The Jazzy Jam Doughnut is entirely vegan and will be launched under
The historic move further marks the supermarket's commitment to grow its plant-based food range and offer shoppers exciting new vegan treats.
In the last year, demand for chilled plant-based foods at
This growth has been helped through recent launches such as:
The
More main meal centrepiece dishes including a record-breaking nine Christmas showstoppers such as a No Beef Wellington and a Butternut Squash and Mushroom Wreath
In autumn
Talking about the ground-breaking doughnut,
'Plant-based food is the biggest culinary revolution of the 21st century and there have been some fantastic products coming out - but until now there has not been a dedicated vegan jam doughnut.
'Jam doughnuts have been the single most popular sweet item in our In Store Bakeries for ages so with the incredible growth of the vegan movement it was an obvious choice to create a plant-based version.'
Fletchers head baker
'We're very honoured to have worked with
'These delicious doughnuts are sugar-dusted with an apple and raspberry jam filling but unlike the traditional variety, have not been made using any animal products.'
Jazzy Jam Doughnuts are priced at
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