Ubisoft and Tencent announced a strategic partnership to bring a selection of Ketchapp games to Tencent's newly-launched mobile Weixin mini-game application. Weixin is WeChat's mirror application for Mainland China users. With 980 million monthly active user accounts (MAU), Weixin is the most popular mobile application in China, making its users' life more fun, social, convenient and efficient.

Recently, Weixin introduced a gaming application in Mainland China called Weixin mini-game, which allows users to access a wide selection of games in Weixin without downloading additional applications. This application aims to support developers by solving some of the critical challenges they face, including long development cycles, high operational costs, and allowing them to be more agile and reactive to opportunities within the mobile gaming market.