* New alliance gives business partners opportunity to benefit from the distributor's advanced logistics, digital tools, and value-added services to grow their Samsung sales

Basingstoke -- TD SYNNEX (NYSE: SNX) TD SYNNEX has been appointed as a distributor for Samsung Electronics laptops, tablets and smartphones for the enterprise and business to business (B2B) markets.

The alliance gives partners the opportunity to leverage the power of Samsung's brand in the business market while benefiting from the advanced logistics, online tools, and extensive range of value added services offered by TD SYNNEX. Partners will be able to make use of the full range of digital tools available to streamline order processing and shipments and maximise their opportunities. Enablement training and business development support as well as special promotions and incentives to help them grow sales, will be available to B2B partners on Samsung business solutions.

Commenting on the appointment, James Reed, managing director - endpoint solutions, UK and Ireland, TD SYNNEX, stated: "Samsung has a strong reputation in the business market and is a significant and valuable addition to our extensive portfolio of PC and mobile brands. It means we can offer partners even more choice and new options to take to their B2B and SMB customers. We'll be providing value added services and working closely with Samsung's UK team to maximise the potential for all partners who want to take advantage of this exciting opportunity."

There will be a particular focus on driving sales to small and medium-sized businesses for Samsung devices, he added. "TD SYNNEX has unrivalled reach into SMB with self-service online tools and programmes specifically designed to meet the needs of partners focused on this segment of the market. With the excellent performance, quality and built-in security they offer, we see particularly good opportunities for Samsung laptops and mobile devices in the SMB space."

Commenting on behalf of Samsung, James Kitto, vice president, head of MX (Mobile eXperience) division, UK and Ireland, stated: "With its extensive reach and a reputation for delivering reliable service and excellent business development support, TD SYNNEX has all the qualities required to help Samsung drive incremental revenue growth in the business market. This agreement will make it easier for B2B partners to access our products and deliver the benefits that our laptops and mobile devices offer to customers that want the best performance, versatility and return on their investment in technology devices."

TD SYNNEX will be offering partners access to the full range of Samsung's Galaxy Book business laptops, Galaxy smartphones, and Samsung Galaxy tablet devices for business. Products available from TD SYNNEX with immediate effect include the new The Galaxy Book4 Edge, a Windows Copilot+ PC powered by the Snapdragon® X Elite processor that delivers incredible AI performance. Bridging the gap between PC and mobile, the Galaxy Book4 Edge enables users to seamlessly perform everyday actions such as retrieving contacts or sending messages on a phone with natural language via Copilot voice prompts.

Picture: James Reed, TD SYNNEX.

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About TD SYNNEX

TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We're an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX's 23,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 2,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.TDSYNNEX.com follow our newsroom or follow us on LinkedIn, Facebook and Instagram.

For more information contact:

Linda Patterson

Group Marketing Director

TD SYNNEX UK

Tel: 01256 864611

Mob: 07801 925345

E-mail: linda.patterson@tdsynnex.com

https://uk.tdsynnex.com/

Neville Street

Channelstar Media

T: 01743 246917

M: 07967 717259

E: nev@channelstar.co.uk

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