Tata Power Company Limited : Tata Power launches Ceiling Fan Exchange Program for its residential customers in Mumbai to encourage energy efficiency

Partners with leading consumer brand for its Demand Side Management Initiative- 'My Mumbai, Green Mumbai!'

Tata Power has been at the forefront of propagating energy conservation and efficiency in the country through its various initiatives. In order to promote energy efficiency to its customers, the Company launched a special initiative called 'My Mumbai Green Mumbai' last summer with several attractive schemes. After a successful pilot program under this 'My Mumbai Green Mumbai' program, Tata Power has once again launched a Ceiling Fan Replacement Program for its residential consumers.This initiative helps residential customers by giving them an opportunity to exchange their inefficient electrical appliances for energy efficient appliances.

The old ceiling fans consume more than 75 watts of energy. The new 5 star ceiling fans being promoted under this program are much more efficient and consume only 50 watts, thus leading to 30% saving simply by replacing the old fans. Taking this concept further, Tata Power has tied up with Havells and rolled out an interesting replacement program for customers. These energy efficient appliances are expected to help residential consumers save their energy cost by 30% without compromising on their comfort and convenience.

Further, a Tata Power customer can replace his old fan by Havells 5 Star fan at 50% cost. The replacement will be carried out by Havells at customer's residence. The customer shall get a brand new energy efficient Havells fan along with installation, taxes and duties only at 50% of MRP. Tata Power is providing a special rebate of more than 600 rupees per fan to make this offer more attractive to the consumer. Havells has offered a special 3 years warrantee for the fans sold under this scheme. A standard and a decorative model are being offered under this programme. Moreover, the old fan surrendered by the customer will be scrapped in eco-friendly manner.

Speaking on this initiative, Mr. S. Padmanabhan, Executive Director - Operations, Tata Power, said 'My Mumbai, Green Mumbai!' Initiative is a successful energy efficiency drive from Tata Power and we have been working on several attractive demand side management schemes under this program. We are confident that our demand side efforts will not only help our customers to significantly reduce their monthly bills but enable them to make Mumbai a greener city."

"These energy efficient appliances are only for our residential customers and are expected to help them save energy and cost by 30% - 50% without compromising on their comfort and convenience." Adds Mr Ashok Sethi, Vice-President-Mumbai Licence Area Operation.

The program is rolled out under 'My Mumbai Green Mumbai' initiative for Tata Power's residential consumers in Mumbai. For more details Tata Power residential customers can log on to www.tatapower.com or call Tata Power customer care no.18002095161 and register for this program. Let's join hands and make our Mumbai Green Mumbai!

About Tata Power:
Tata Power is India's largest private sector power utility with an installed generation capacity of over 3628 MW and a presence in all the segments of the power sector viz Generation (thermal, hydro, solar and wind), Transmission, Distribution and Trading. The Company has successful public-private partnerships in Generation, Transmission and Distribution - "North Delhi Power Limited" with Delhi Vidyut Board for distribution in North Delhi, 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi and 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. It has acquired 30% stake in Coal Companies at Indonesia and is developing the first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. With its track record of technology leadership, customer care and redefining contours of the Indian power sector, Tata Power is poised for a five-fold growth and committed to 'lighting up lives' for generations to come.