By Robb M. Stewart


Target is partnering with commerce platform Shopify to offer select merchants and their products on the retailer's third-party digital marketplace, Target Plus.

Target's deal with the Ottawa-based company, which provides infrastructure for online merchants, will expand Target Plus with a selected assortment of products and brands. Shopify merchants in the U.S. will be able to apply to sell online on Target Plus through Marketplace Connect, an app that allows merchants to sell and manage orders on marketplaces such as Target Plus.

Minneapolis-based Target said it also will be the first mass retailer to work with Shopify to bring select merchants' products into its physical stores in the coming months.


Write to Robb M. Stewart at robb.stewart@wsj.com


(END) Dow Jones Newswires

06-24-24 0736ET