Paramount Pictures has again used Tangibal’s interactive floor media to promote its family focussed films this summer across its network of 40 Cinemas in the UK. 

This summer Paramount has used the floor media to promote two of it’s latest Cinema releases “Kung Fu Panda” and “Captain America”. The campaign has been booked through Tangibal’s media partner in the UK Pearl and Dean 

Dominic Berger, CEO of Tangibal Group Plc said “We are very pleased that Paramount continues to book our interactive floor network. This summers campaigns have followed on from a number of campaigns Paramount has booked with Tangibal earlier in the year for “Thor” and “The Last Airbender”. We are increasingly seeing Film companies use the interactive floor media to promote movies and believe that our network is increasingly becoming an established marketing medium for film promotion.”

This month Tangibal is increasing its network from 40 cinemas to 50 cinemas which will give the network a monthly audience reach of circa 2.3 million.

To see the videos for these and other campaigns please visit our You Tube channel at: 

http://www.youtube.com/tangibal