Taboola announced a new, multiyear deal with McClatchy. McClatchy reaches more than 65 million unique readers monthly through its digital media properties, including The Sacramento Bee, The Charlotte Observer, The Kansas City Star, The Miami Herald, and the Fort Worth Star-Telegram. Under the deal, McClatchy will implement several Taboola products across its entire network of publishers, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content and targeted advertisements, to generate meaningful revenue and increase audience engagement.

In addition, McClatchy is testing Taboola Newsroom to power editorial insights and audience development as well as Taboola's recent acquisition Connexity, to help drive growth around customers' consumption intent.