Mr. Martin A. Sumichrast has notified that effective January 6, 2017 he has resigned as a member of the Board of Directors of Social Reality, Inc. There were no disagreements with Mr. Sumichrast over any matters. Mr. Sumichrast was also a member of the Audit Committee of the Board. Both Audit Committee Charter and Nasdaq Marketplace Rule 5605 require that Audit Committee be comprised of at least three independent directors. It is expected Mr. Marc Savas, also an independent director, will be appointed to the Audit Committee to fill the vacancy caused by Mr. Sumichrast's resignation.