VideoAmp announced an strategic collaboration with Snap Inc. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp?s cross-platform planning solution, enabling advertisers to make strategic budget allocations to efficiently reach audiences across linear TV, streaming and digital platforms. Leveraging VideoAmp's industry-leading big data and tech engine VALID, Snap Inc. also gains the ability to independently run supplemental measurement and planning alongside its core advertising. As AR adoption grows, VideoAmp's existing video planning capabilities will also offer a valuable solution for advertisers looking to explore and test new AR formats. Omnicom Media Group (OMG) has seen the benefit of VideoAmp and Snap Inc.?s recent collaboration.