SMX (Security Matters) Public Limited Company introduced the seven business, military, security, and government leaders who are joining the Company's Advisory Board. SMX, a company focused on digitizing physical objects on the blockchain to enable business participation in a circular and closed loop economy, began trading on Nasdaq March 8 following the close of its business combination with Lionheart III Corp. The Company's Advisory Board members are: Peter Bakker is the President and CEO World Business Council for Sustainable Development since 2012 has led WBCSD based in Geneva, Switzerland.

WBCSD is the premier global, CEO-led community of over 200 of the world's leading sustainable businesses working collectively to accelerate the system transformations needed for a net zero, nature positive, and more equitable future. Peter is a distinguished business leader who, until June 2011, served as CFO and then CEO of TNT NV, the global transport and logistics company. He also holds advisory and board positions in Banking, Fintech, Security, Cybersecurity and Philanthropy.

He was educated at Oxford, Harvard, and Wharton, and is an Honorary Fellow of St John's College, Oxford. Besides being accorded high national honors by Singapore for his contributions in policing, he has been recognized for promoting international police relations by several other countries. Nihal Kaviratne CBE began his career with the Unilever Group and for over 40 years he has he held various senior level management positions across Asia, Europe, and Latin America.

Nihal was instrumental in leading the recovery of Unilever Indonesia after the financial crisis of 1998. He retired from Unilever in March 2005. Nihal has been an Independent Director of StarHub Ltd., since 16August 2004 and GlaxoSmithKline Pharmaceuticals Ltd. in India since 26July 2005.

He is a member of the advisory board for Southeast Asia/Indonesia of Bain& Company SE Asia Inc. and a member of the Corporate Resilience Advisory Council of McKinsey& Company Inc. He also serves as a member of the UK Government's Department for International Development (DFID) Private Sector Portfolio Advisory Committee for India. He is also a director of Olam International Limited and Caraway Pte. Ltd. He has attended management development programs in India, Australia, the UK and the USA, including the Advanced Executive Program conducted by Kellogg School of Management, Northwestern University and the Advanced Management Program conducted by Harvard Business School.

Nihal holds a Bachelor of Arts (Honors) with a major in Economics from the Bombay University, India. John Poynton AO is Co-Founder and Chair of Poynton Stavrianou. He has more than 40 years' advisory and capital markets experience across equity, debt, infrastructure and property.

In parallel with his career as an investment banker, John has also been an active non-executive director of ASX-listed companies, government and education bodies and not-for-profit organizations. John is Chair of Strike Energy Ltd. and is Deputy Chair of Sapien Cyber Ltd. He is also a Director of the Future Fund Board of Guardians, Australia's sovereign wealth fund and Perth Airport. John holds a Bachelor of Commerce and an honorary Doctor of Commerce from the University of Western Australia where he was also awarded a Dean's Medal.

John is an experienced pilot and holds a private fixed wing license with a command instrument rating. He also holds a commercial rotary wing license. John is endorsed on executive jets and twin-engine helicopters Yair Seroussi is former Chairman of the Board of Bank Hapoalim (Israel's largest Bank) and former Head of Morgan Stanley in Israel, is recognized for his vast experience in financial-services and investments in the public and private sectors with emphasis on cross-border Israel-International transactions.

Currently he is Chairman of Enlight Renewable Energy, a leading renewable energy company, Chairman of Zim Integrated shipping Services, Chairman of Prytek, a privately held multinational corporation focusing on technology investments and Operations-as-a-Service, Chairman of Mediterranean Towers from 2017-2019, a leading and large chain of retirement communities in Israel, and currently a member of the board of directors of DSPG, listed in NASDAQ, since 2005, and a member of the board of directors of Stratasys, a market leader of 3D printing company listed in NASDAQ, since 2017. He is a member of the investment committee of Menorah Mivtachim, Israel's largest new pension fund. He is involved in young Tech and FinTech companies and is proud co-founder of Tovanot B'Hinuch, a nonprofit organization dedicated to making the schools in the urban periphery into a source of inspiration, by assisting the principals and positioning the schools in the center of the community, assisted by the good will of many volunteers and the leadership of Karen Tal, Yael Lipman, Yossi Vardi and a whole group of great friends.

He is Chairman of the Eli Hurvitz Institution for corporate strategy in the Tel Aviv University, a member of the Hebrew University's Board of Governors and a member of the board of Governors at the Weizmann Institute of Science. Yigal Unna was appointed by Israel's Prime Minister as the Director General of the Israel National Cyber Directorate (INCD) in 2018. In this role until 2022, Mr.Unna reported directly to the Prime Minister and lead a team of 350 employees responsible for all aspects of cyber security, including formulating policy and building technological power for operational defense of critical infrastructure.

In addition to his work protecting Israel, Unna forged long-term relationships with many foreign governments, and lectured around the world on cyber security. Prior to the INCD, Unna served in the Israel Security Agency (ISA), also known as Shin Bet and Shabak, for 23 years. The ISA is Israel's domestic intelligence service.

He retired as the Director of the Cyber and Signal Intelligence Operations Division (military rank equivalent of major general). Mr. Unna began his career as an officer in the elite Unit 8200 in the Israel Defense Forces. Mr. Unna holds an MBA (Tel Aviv University) and a BA in History and Management (Tel Aviv University).

Major General (ret.) Ami Shafran served as the head of the Israeli Defense Force C4I corps, in charge of the entire Information and Communication Technology electronic warfare and cyber defense.