SMCP announced the appointment of Isabelle Allouch as Chief Executive Officer of Sandro effective April 8, 2019. Jean-Baptiste Dacquin, previously Human Resources Director of the SMCP group, is replacing her as Chief Executive Officer of Claudie Pierlot. Isabelle Allouchis taking charge of the Sandro brand after five successful years at the helm of Claudie Pierlot, during which she gained tremendous knowledge of the Group. Before joining SMCP, Isabelle Allouch was notably Occitane’s Head of European Retail before becoming Managing Director for France, with operational and sales responsibility for all the brand’s distribution channels. Jean-Baptiste Dacquin, previously SMCP’s Human Resources Director for seven years, is replacing Isabelle as Chief Executive Officer of Claudie Pierlot. At the SMCP group, Jean-Baptiste has gained extensive knowledge of the sector and has supported, alongside the Executive Committee, the development of the three brands and the expansion of the Group. Prior to joining SMCP, he came into the retail sector from consulting, and spent 12 years at Kiabi (Mulliez Group). He held several positions there, including Head of International Development and Head of Franchise.