The board of directors of Shriram Asset Management Company Ltd. on has approved the appointment of Kartik Jain as its new MD and CEO. The appointment is subject to regulatory and shareholder approvals. Jain's appointment as MD and CEO will re-orient the brand's customer strategy and enhance operational efficiency.

Prior to joining Shriram AMC, Jain headed Product, Platforms and Digibank at DBS Bank India's Consumer Business Group in Mumbai. He also served as CMO at HDFC Bank and led marketing and eChannel at ICICI Lombard General Insurance. At KPMG, Jain advised clients in the UK and Europe on eBusiness strategy and process re-engineering.

Jain comes with deep experience in sales and distribution, marketing, product management, analytics, strategy, wealth, and digital business cross BFSI, Consulting and Consumer Goods.