Seven West Media : Network #1 in 2021

Saturday, 1 January 2022

Seven Network #1 in 2021

#1 in calendar and survey years #1 BVOD in 2021: 7plus

#1 program of 2021: AFL Grand Final

#1 series of 2021: The Voice

#1 local drama series: Home and Away #1 in news

#1 at breakfast

Hard on the heels of its victory in the 2021 television ratings survey year, the Seven Network has taken the #1 spot in television for the calendar year.

With a 39.6% commercial audience share in total people, Seven was a clear winner, also taking the crown in people 16 to 39 and under 50 (see below).

Seven was the only network to increase its audience shares in total people, 25 to 54s, 16 to 39s and under 50s during 2021.

Channel 7 ended the year #1 in total people and 16 to 39s. Like the network, the primary channel lifted its audience shares in total people, 25 to 54s, 16 to 39s and under 50s. It recorded growth in its audience numbers in those four groups.

Across 2021, 7mate was the #1 multichannel. 7pluswas the #1 commercial BVOD service and smashed streaming records with its coverage of Olympic Games Tokyo 2020.

The highlights of 2021 included:

• Seven Network: #1 in prime time in total people, 16 to 39s and under 50s
• Seven Network: #1 in 29 of 52 weeks
• Channel 7: #1 in prime time in total people and 16 to 39s
• Channel 7: Four of the top five programs of the year
• Channel 7: 11 of the top 20 programs of the year
• 7plus: #1 commercial free to air BVOD service
• 7mate: #1 multichannel
• 7mate, 7two, 7flix: #1 multichannel group

Seven delivered more #1 results than any other network in 2021, with the most watched shows in Australia:

• #1 program: 2021 AFL Grand Final - 4.1 million national total audience

• #1 sporting event: Olympic Games Tokyo 2020 - 21 million Australians watched Seven's live, free and exclusive coverage across 17 days
• #1 winter sport: AFL
• #1 regular series: The Voice - 2.11 million national total audience
• #1 entertainment show: The Voice - 2.11 million national total audience
• #1 news program: 7NEWS (#1 for six years in a row) - 1.58 million national total audience
• #1 breakfast show: Sunrise (#1 for 18 years in a row) - 462,000 national total audience
• #1 Australian drama: Home and Away - 1.11 million national total audience
• #1 daily quiz show: The Chase Australia - 880,000 national total audience
• #1 lifestyle show: Better Homes and Gardens - 788,000 national total audience
• #1 morning show: The Morning Show (#1 for 14 years in a row) - 252,000 national total audience

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: "After a two-year break, Seven is back where it belongs as the most-watched TV network in Australia.

"Taking the ratings crown in both the calendar and survey years, along with 7plus capturing the #1 position in BVOD, is a tribute to the talent and hard work of the Seven team and the appeal of our content.

"Olympic Games Tokyo 2020 was the biggest television and streaming event in Australian history, but it wasn't the only highlight for Seven this year," he said.

"The Voice, the AFL, 7NEWS, Home and Away, Farmer Wants A Wife, Dancing With The Stars: All Stars, SAS Australia, Sunrise, The Chase Australia, The Morning Show, Better Homes and Gardens, Homicide: With Ron Iddles, 7NEWS Spotlight and many more shows were a hit with viewers of all ages and ensured we were the clear winner in 2021."

Seven's Director of Network Programming, Angus Ross, said: "After a great 2021, we can't wait to get stuck into 2022.

"Seven's summer of cricket is the perfect lead-in to our great content for the first part of the new year, including The Voice: Generations, the new seasons of SAS Australia and Dancing With The Stars: All Stars, and the Olympic Winter Games Beijing 2022

in February.

"That is just the start of a massive content schedule that also includes Farmer Wants A Wife with Samantha Armytage, the XXII Commonwealth Games, Big Brother, AGT, Australian Idol, Apartment Rules, Claremont, Strike Force, Code 1: Minute by Minute, Supercars, horse racing and the return of Australia's favourite cooking show, My Kitchen Rules," he said.

"This year, viewers embraced our content across all screens and took us back to #1 in TV. We are determined to keep the crown in 2022."

Seven West Media Chief Revenue Officer, Kurt Burnette, said: "As the only network to increase its audiences shares in total people and the key demographics this year, we are delighted to have delivered strong results for our partners across broadcast and digital.

"Our strategic content and innovation road map for 2022 will ensure we deliver again. The new year will bring an unmatchable content line-up across news, sport and entertainment, including the biggest broadcast and digital event of 2022 in the Winter Olympics; a constant parade of innovative new sales and digital products that includes e-commerce and interactivity; and our ongoing investment in new trading technology to make it simpler for buyers to execute with ease across our platforms. All of this will accelerate our ongoing commitment to creating an Enhanced Advertising and Viewer Experience [E.A.V.E.] to achieve better results for partners."

SEVEN: #1 IN 2021

Total people: calendar year commercial audience shares (%)

	2021	2020	CHANGE
	39.6	37.0	+2.6
	36.9	38.3	-1.4
	23.5	24.7	-1.2

Under 50s: calendar year commercial audience shares (%)

		2021		2020		CHANGE
	36.6	33.5	+3.1
	35.6	37.3	-1.7
	27.8	29.2	-1.4

16 to 39s: calendar year commercial audience shares (%)

	2021		2020		CHANGE

36.7 33.7+3.0

	34.1	35.9	-1.8
	29.1	30.4	-1.3

25 to 54s: calendar year commercial audience shares (%)

		2021		2020		CHANGE
	35.8	33.1	+2.7
	36.3	37.7	-1.4
	27.9	29.2	-1.3

7PLUS: #1 IN 2021

BVOD, calendar year

	COMMERCIAL SHARES (%)	MINUTES STREAMED
7plus	45.1	15.55 billion
9Now	41.0	14.11 billion
10play	13.9	4.78 billion

OLYMPIC GAMES TOKYO 2020

• Biggest television and streaming event in Australian history
• Seven's broadcast up 71% on Rio 2016 nationally, up 80% in the capital cities
• Opening Ceremony: 3.7 million total viewers
• Closing Ceremony: 1.9 million total viewers
• 21 million Australians watched Seven's live, free and exclusive coverage across 17 days
• 7plus: Australians watched more than 4.74 billion minutes on 7plus, making it the biggest digital event in Australian history

TOP 20 PROGRAMS OF 2021

Ranked by total TV audience

	RANK			NETWORK			PROGRAM			TV			BVOD			TOTAL
										TOTAL			(000S)			(000S)
										(000s)*
	1			Seven			Seven's AFL: Grand Final: Melbourne v.			3,899			197			4,096
							Western Bulldogs
	2			Seven			Tokyo 2020 Olympic Games: Opening			3,488			206			3,694
							Ceremony
3			Nine		NRL Grand Final Day Match	3,300		357		3,656
	4			Seven			Seven's AFL: Grand Final: Presentations			3,451			94			3,545
	5			Seven			Tokyo 2020 Olympic Games: Day 9 Night			2,859			211			3,070
6			Nine		State Of Origin Rugby League Qld v	2,758		284		3,042
							NSW First Match
7			Nine		State Of Origin Rugby League Qld v	2,755		276		3,031
							NSW Second Match
	8			Seven			Seven's AFL: Grand Final: On The Ground			2,952			77			3,029
9			Nine		NRL Grand Final Day Presentation	2,658		287		2,945
10			Nine		The Block Grand Final Winner	2,687		211		2,898
							Announced
11			Nine		State Of Origin Rugby League Qld v	2,569		266		2,835
							NSW Third Match
	12			Seven			Tokyo 2020 Olympic Games: Day 12			2,454			168			2,622
							Night
	13			Seven			Tokyo 2020 Olympic Games: Day 8 Night			2,367			163			2,529
	14			Seven			Tokyo 2020 Olympic Games: Opening			2,308			140			2,448
							Ceremony Late
15			Ten		Oprah With Meghan and Harry	1,943		427		2,369
16			Nine		Married At First Sight Finale	1,947		407		2,353
17			Nine		The Block Grand Final	2,239		108		2,347
	18			Seven			Tokyo 2020 Olympic Games: Countdown			2,248			91			2,340
							To Opening Ceremony
	19			Seven			Tokyo 2020 Olympic Games: Day 2 Night			2,228			110			2,338
	20			Seven			Tokyo 2020 Olympic Games: Day 9			2,179			147			2,326
							Evening

* Linear and time shifted numbers