Sequential Brands Group, Inc. (OTCPK:SQBG) announced a private placement of 4,966,667 shares at a price of $4.50 per share for gross proceeds of $22,350,001.50 on December 21, 2012. The company will issue 11,111 shares to Chief Executive Officer, Yehuda Shmidman, and 733,333 shares to new investor Tengram Capital Partners Gen2 fund LP, a fund managed by returning investor Tengram Capital Partners, LLC. The transaction will see participation from Buckingham Capital Management Inc. The company will issue the securities to accredited investors pursuant to Regulation D. Nazim Zilkha and David Johansen of White & Case LLP will serve as legal advisors to the company for the transaction. The minimum investment accepted from any outside investor is $16,020. Threadstone Advisors LLC will serve as placement agent to the company. The transaction is expected to close on January 9, 2013.

On January 9, 2013, Sequential Brands Group, Inc. closed the transaction. An affiliate of the company participated for 744,444 shares. The deal saw participation from 17 investors.