NielsenIQ and Sally Beauty announced a new relationship to elevate analytics and manufacturer partnerships in the beauty and personal care industry. NielsenIQ will be the exclusive information provider to Sally Beauty to build a strategic data sharing and licensing program that will allow manufacturers to measure comprehensive online and offline sales and determine effective pricing and promotion strategies. This relationship will include NielsenIQ's merchandising solutions, including pricing and promotion tools, and is expected to dramatically increase collaboration across the omnichannel landscape, closing analytical gaps between Sally Beauty and their manufacturers.

Already measuring more than $68 billion in annual beauty and personal care sales, NielsenIQ will further enhance its coverage of the growing omnichannel beauty retailing landscape by measuring an additional $2 billion through this partnership. Once fully integrated, Sally Beauty will be operating on a single, modern and differentiated visualization platform that contains NielsenIQ's data assets and products.