Sarment Intelligent Services is launching a new artificial intelligence (AI) module for KEYYES, its luxury digital platform. Using natural language processing, the module will analyse customer sentiment during live chat interactions with its customer service teams. This will enable the company to prioritise chats in real time and provide a scalable high touch service across all markets. As it sees rapid growth in the number of members on the KEYYES platform, the company's ability to prioritise customer live chats will help to scale its customer service function efficiently. With the support of the AI module, the company can gauge each customer service representative's success in resolving problems and providing relevant information to users. With the aim to continuously increase the quality of service and drive high ratios of success rate. The new AI module will also help the company identify customer preferences to drive its product and partnership roadmaps. For instance, the module will learn when customers inquire about certain services that are not being offered on the platform. In addition, KEYYES will use the AI module to improve app personalisation by pushing recommendations to customers based on the items they view, mark as favourites, and buy or book. It will also detect when members are experiencing issues with the app, enabling fast detection and fixing of user experience problems and bugs.