Roots and Boy Meets Girl® Announce the Global Launch of A Limited-Edition Streetwear Collection
January 09, 2020 at 07:28 am EST
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Roots announced the global launch of Roots x BOY MEETS GIRL, a limited-edition streetwear collaboration. Roots x BOY MEETS GIRL merges Roots more than 45 years of heritage and the comfort the brand has long been known for, with the statement style and streetwear aesthetic of BOY MEETS GIRL. The limited-edition, 15-piece collection includes organic cotton unisex t-shirts, recycled yarn sweatpants, hoodies (cropped and zip-up styles), a sweatskirt, leggings and a mini-me kids collection. Each piece features unique logos, designed exclusively for the collection, that bring together the two brands highly-recognizable logos and celebrate three brand values that both Roots and BOY MEETS GIRL share: community, freedom and integrity. Roots x BOY MEETS GIRL launches mid-January in Asia and early February in North America. The collection will be available in nine Roots stores in Canada and three in the U.S. as well as 61 Roots stores in Taiwan, 35 in China and one in Hong Kong.
Roots Corporation is a global lifestyle brand company. The Company designs, markets, and sells a range of selection of products in different departments, including women's men's, children's, and gender-free apparel, leather goods, footwear, and accessories. It operates through two segments: Direct-to-Consumer and Partners and Other. The Direct-to-Consumer segment comprises of sales through corporate retail stores and the Company's e-commerce Website www.roots.com. The Partners and Other segment consist primarily of the wholesale of Roots-branded products to its international operating partner. The Partners and Other segment also include the Company's sales from its Roots-branded storefront on business-to-consumer marketplace Website Tmall.com in China, the wholesale of Roots-branded products to select retail partners, and the sale of custom Roots-branded products to select business clients. It operates over 100 corporate retail stores in Canada and two stores in the United States.