Riskified revealed the next generation of its Policy Protect product through the addition of Identity Explore – a revolutionary new capability allowing merchants to visualize customer identities and behavior, tailor customer experience and customize policy decisions. After a decade honing its fraud prevention capabilities, Riskified expanded its platform to help merchants stem significant losses from policy-related abuses. Policy Protect is a solution that uses machine learning to detect and prevent policy abuse in real-time.

It is powered by a proprietary engine that forms identity clusters from billions of accounts, behaviors and transactions across a global merchant network, broadening the view of customer identity beyond their singular profile with a merchant. The introduction of Identity Explore presents a major leap forward: a high-resolution visualization of Riskified's identity engine, giving merchants the ability to analyze, investigate and interact with customers on a whole new level. Identity Explore empowers merchants to optimize, and ultimately personalize, their policies with confidence.

Using Policy Protect, many leading retailers have saved millions of dollars blocking policy-related abuses. Merchants have been able to prevent 15x more abusive returns and refund claims, detect nearly 95% of unauthorized resellers and save 70% of their promotion budget by thwarting shoppers misusing coupon and promo codes.