Reynolds American Inc. P.O. Box 2990 Winston-Salem, NC 27102-2990 Contact: Investor Relations: (336) 741-5165

Media: Jane Seccombe

(336) 741-5068

RAI 2013-01 RAI to host 4Q12 earnings conference call on Feb. 12 WINSTON-SALEM, N.C. - Jan. 29, 2013 - Reynolds American Inc. (NYSE: RAI) will host a conference call and webcast following the release of fourth-quarter and full-year 2012 financial results before the market opens on Feb. 12. Details of the call are as follows: Date and Time: Tuesday, Feb. 12, 2013, 9:00 a.m. Eastern Time Speakers: Daniel M. Delen, president and chief executive officer

Thomas R. Adams, chief financial officer

Morris L. Moore, vice president of investor relations

Webcast registration and access: The RAI conference call will be available online on a listen-only basis at www.reynoldsamerican.com. Registration will be available as of Jan. 29, 2013. All remarks made during the conference call will be current at the time and will not be updated to reflect subsequent material developments. A replay will be available on the website.

Call-in Numbers: (877) 390-5533 (toll-free)

(678) 894-3969 (international)

While news media representatives will not be permitted to ask questions during the call, they are welcome to monitor the remarks on a listen-only basis. Following the call, media representatives may direct inquiries to Jane Seccombe at (336) 741-5068.

Web Disclosure

RAI's website, www.reynoldsamerican.com, is the primary source of publicly disclosed news about RAI and its operating companies. We use the website as our primary means of distributing quarterly earnings and other company news. We encourage investors and others to register at www.reynoldsamerican.comto receive alerts when news about the company has been posted.

ABOUT US

Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco
Company; American Snuff Company, LLC; Santa Fe Natural Tobacco Company, Inc.; and Niconovum AB.