Do you ?Obey The Egg?? To celebrate the original fried egg-topped burger, the Royal Red Robin Burger, Red Robin Gourmet Burgers, Inc. (Red Robin) is bequeathing a year's worth of free burgers to three consumers who show the most egg-reverence.

?In 1973, Red Robin created the aristocrat of all burgers by crowning it with me, a fresh fried egg,? said The Egg, Red Robin's most famous ingredient. ?I hereby decree that you show your reverence by uploading your photo now.?

Here's how the contest works:

  • Visit www.ObeyTheEgg.com.
  • Upload a photo of yourself ?Obeying The Egg.?
  • Enhance your image with ?Royal? icons.
  • The contest ends on Feb. 13, 2011.
  • Photos will be judged on creativity and how well you showcase Red Robin love and ?Obey The Egg.?
  • Three winners will receive 12 Red Robin gift cards valued at $30 each.

While the egg is king, a court of delicious ingredients make up the Royal Red Robin Burger, including American cheese, crisp lettuce, tomato, mayo (a.k.a. the ?duke of dressings?), bacon (the egg's obvious companion), and a fresh, never frozen, 100% grain-fed, USDA domestic ground beef burger, fire-grilled like a burger should be.

?Others have tried to replicate it, but the Royal Red Robin Burger, featuring me, a cage-free fresh fried egg, still reigns supreme,? said The Egg. ?And, you may notice that there's just something a little better about me than other eggs*.?

Visit www.ObeyTheEgg.com to download some free royal goodness including a sign for your office that declares you are ?out to lunch,? a Red Robin ringtone or a royal screensaver that serves as a constant reminder for you to ?Obey The Egg.?

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc., a casual dining restaurant chain founded in 1969 that operates through its wholly owned subsidiary, Red Robin International, Inc., has been serving up wholesome, fun dining experiences in a family-friendly environment for more than 40 years. Red Robin, the ?Smiling Burger®? expert, is famous for serving more than two dozen high-quality, Honest to Goodness® gourmet burgers with Bottomless Steak Fries®, as well as a wide variety of salads, sandwiches, wraps, soups, appetizers, entrees and signature Bottomless Beverages?. There are more than 450 Red Robin® restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements. Red Robin... YUMMM?! Connect with Red Robin on Facebook and Twitter.

*Red Robin serves 100% cage-free eggs in its 300+ company-owned restaurants.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6588471&lang=en

Red Robin Gourmet Burgers
Jamie Winter, 303-846-6108
jwinter@redrobin.com
or
Linhart Public Relations
Amanda Meyer, 303-951-2558
ameyer@linhartpr.com