Red Lion Hotels Corporation announced plans for The Leo Hotel Collection, a new brand segment currently in final development, which will complement the newly redefined segmentation of Red Lion Hotels and Red Lion Inns & Suites. The Leo Hotel Collection will be comprised of unique, boutique and/or historic hotels in key markets. The announcement comes as Red Lion Hotels is launching its rebranding and refreshed logo.

As part of its rebranding, Red Lion is working with TravelClick on a complete redesign of its website presence to better serve guests. The umbrella site of RedLion.com went live on January 16 and the unique new microsites for each hotel will begin launching this spring.