Reckitt Benckiser Group specialized in the production and marketing of household cleaning products shows a strong performance for several trading sessions.

From a fundamental viewpoint, the group is in a good financial situation. Sales are expected to increase by + 6.7% on the current year, with a net margin of 19.12%. Analysts widely revised upward in recent times their earnings per share estimates, which is a reliable indicator reflecting the company is healthy.

From a technical viewpoint, prices are well oriented in a bullish trend in the mid and long term. The security is supported by increasing 20 and 50-day moving averages. This trend should help the stock to break the GBp 4812 short term resistance in the coming trading sessions.

Given these elements, most active investors could take a buy position and aim to cross the GBp 4812 resistance for a new bullish signal. The first target will be set at GBp 5100. A stop loss is placed below the GBp 4646 pivot point, threshold that would invalidate the bullish strategy.