Rakuten.com, one of the world’s largest e-commerce marketplaces, today introduced the launch of the first Rakuten Super Points™ Party. As a special incentive for Rakuten customers, Rakuten.com will award 20% back in Rakuten Super Points on all purchases only on Tuesday, January 12th ending at 11:59 p.m. Pacific Standard Time (PST).

The Rakuten Super Points program rewards loyal shoppers with valuable points redeemable as payment toward future purchases on Rakuten.com.

“The response to the Rakuten Super Points program has been tremendous, with customer penetration being the highest it has ever been at Rakuten.com”, said Fumio Kobayashi, President of Rakuten.com. “Our members not only enjoy earning super points for every purchase they make on our site, but also recognize the value in using those points in conjunction with our merchants’s discounted prices to make smart purchases every time.”

It is free and easy to sign up to become a Rakuten member to start to earn, redeem and save. Consumers can sign up or sign in to their existing account, enter the promo code at checkout and start earning points!

- Members can shop the event- tomorrow January 12, beginning at 12:01 AM PST.

About Rakuten.com

Rakuten.com is a global e-commerce site that connects customers and merchants in a dynamic marketplace and thinks of shopping as entertainment—complete with sharing and discovery functions, great prices, fun experiences and convenience. Rakuten.com provides over 21 million products in 24 categories and includes a network of over 5,500 small and large business shop owners. Rakuten.com was founded as Buy.com in 1997 and acquired by Rakuten Inc. in May 2010.

About Rakuten

Rakuten, Inc. (TOKYO: 4755) is one of the world's leading Internet services companies, offering a wide variety of services for consumers and businesses with a focus on e-commerce, FinTech, and digital content. Since 2012, Rakuten has been ranked among the world’s ‘Top 20 Most Innovative Companies’ in Forbes magazine’s annual list. Rakuten is expanding worldwide and currently operates throughout Asia, Europe, the Americas and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo, with over 12,000 employees worldwide.